Zola

Copywriter

As Zola, a comprehensive wedding registry and planning website, moved out of the start-up phase and into an established brand, they were looking to overhaul their product descriptions to uniquely reflect their company voice. I worked with their branding and marketing directors to establish a style and tone that fits Zola’s audience and implemented those aims and parameters in re-writing descriptions for over 1,300 products from 40 brands included in their registry.